THE PITCH KIT
Templates, scripts, and the tracking system to help you land podcast and media features consistently.
Stop sending generic pitches. Find the right shows, lead with a strong point of view, and make it easy for the right hosts to say yes.
VOICE AND VISIBILITY · PODCAST & PUBLIC RELATIONS AGENCY
The Real Problem
You may have a powerful story, valuable expertise, and something your audience needs to hear.
But getting featured on the right podcasts and media platforms requires more than hoping someone discovers you.
You need to know:
• What you want to be known for
• Which shows are genuinely aligned with your work and which are distractions
• How to pitch the host (not just yourself)
• What makes your story relevant to their audience
• How to follow up without losing track
The Pitch Kit gives you a practical system for doing exactly that.
What Is The Pitch Kit?
The Pitch Kit is a step-by-step resource for experts, founders, speakers, and thought leaders who want to pursue podcast and media opportunities with more clarity, intention, and consistency.
Inside, you’ll learn how to research aligned shows, craft a compelling pitch, follow up professionally, and prepare to be a stellar guest.
Podcasting isn’t just content. It’s leadership.
What’s Inside
1. Define Your Expertise and Niche
2. Research Podcast Targets
3. Craft Your Pitch
Use the Pitch Tracker to organize your target shows, pitches, follow-ups, responses, and next actions. (Or empower your team to help!)
Prepare properly, serve the audience, blend education with entertainment, and share your expertise in a classy way without turning the conversation into a sales pitch.
Clarify the topics you want to be known for and identify the audience you most want to reach.
Find shows based on audience alignment, subject matter, style, episode history, and genuine interest (not just the size of the platform which is the most common mistake).
- Start with the host
- Share an intriguing hook
- Offer 3–5 relevant talking points
- Include social proof
- Make a simple, confident invitation
Know when to follow up one week later, two weeks later, and again after one month without making the process awkward or disorganized.
4. Follow Up With Intention
5. Become a Stellar Guest & Land Business
6. Track Your Outreach
1. Define Your Expertise and Niche
Clarify the topics you want to be known for and identify the audience you most want to reach.
2. Research Podcast Targets
Find shows based on audience alignment, subject matter, style, episode history, and genuine interest (not just the size of the platform which is the most common mistake).
3. Craft Your Pitch
Use a clear structure to:
• Start with the host
• Share an intriguing hook
• Offer 3–5 relevant talking points
• Include social proof
• Make a simple, confident invitation
4. Follow Up With Intention
Know when to follow up one week later, two weeks later, and again after one month without making the process awkward or disorganized.
5. Become a Stellar Guest & Land Business
Prepare properly, serve the audience, blend education with entertainment, and share your expertise in a classy way without turning the conversation into a sales pitch.
6. Track Your Outreach
Use the Pitch Tracker to organize your target shows, pitches, follow-ups, responses, and next actions. (Or empower your team to help!)
What You’ll Receive
• The Pitch Kit guide
• Podcast research guidance
• Pitch templates
• Sample podcast pitches
• Follow-up guidance
• Guest preparation guidance
• Listener promotion ideas
• The Pitch Tracker
• A practical action plan to begin pitching
You are ready to:
• Be visible in front of the right audiences
• Build visibility through relationships and resonance
• Reach audiences that already care about your area of expertise
• Stop relying on generic copy-and-paste pitches that hosts don’t respond to
• Create a pitching process you can repeat or hand off to your team
• Share your story in a way that feels like you
This is not about pitching every show you can find.
It is about finding the right conversations and being positioned in media in a way that amplifies your authority and creates connection to the audience, which is key in our ever evolving world of AI.
This Is For You If…
Meet Samantha Warren
Samantha Warren is a media host, speaker, MC, and founder of Voice and Visibility, a creative media, marketing and podcast company built to amplify purpose-led leaders and thought leaders at scale.
Her work is rooted in one belief:
Most people do not lack talent, they lack the stages and environment to get their message across.
Samantha built a seven-figure personal brand through relationships, being seen in the right rooms, and authenticity without relying on mass pitching or performative visibility.
The Pitch Kit brings that approach into a practical system you can use to turn your voice into meaningful media opportunities.
